iMarketing Startup [Notes on Sartup]

Today we are considering a Fictional Software as a Service (SAAS) Marketing Startup called iMarketing whose Business Model revolves around giving it Clients multiple Marketing channels to reach out to their prospect ranging from Email Marketing down to SMS Marketing all in one single Dashboard.       

The Marketing Platform will have two major users, the Admin and the Client, The Admin sets prices and cost of each services/marketing channels per Month or year depending on what is suitable for him. The Client will login and be able to launch Marketing Campaigns from these multiple Marketing channels. 

List of Marketing Channels

• Email Marketing
• Bulk SMS Marketing
• Search Engine Marketing
• Affiliate Marketing
• Social Media Marketing
• Article Marketing
• Audio Marketing
• News Marketing
• Forum Marketing
• Video Marketing
• Image Marketing
• Blog Marketing
• More...

How it works

1.       Email Marketing:

A.      The Client will be able to send bulk mail by importing Email list from document

B.      The Client can Group email by name and can send email only to that list if needed

C.      The Client can use any SMTP server to send mail, like php’s mail, sendmail, directory pickup, or service like Mandrill, SendGrid, Amazon SES, SparkPost, MailGun, DynEmail, LeaderSend

D.      The Client will see Email Templates and can Add more Email templates

1.       Bulk SMS Marketing:

A.      The Client will be able to send Bulk SMS by importing phone contacts from file

B.      The Client can Group Phone Number by list and can send SMS to just that list if needed

C.      The Client can use several SMS Gateways to send Bulk SMS like Twilio, Clickatell, Neximo, Smart SMS etc…

D.      The Client will see SMS Formats/Template and can add new ones. He can select and edit this Template to send to clients

2.       Facebook Marketing:

A.      The Client will be able to add one Post and it will be posted to all the groups that he belongs to at the same time

B.       The Client can group his Facebook Groups and submit different Post to different group

C.      The Client will see post templates and can add more post template

More other Marketing Channels and Revenue Models will be discussed further…